Bose injects $10 million into Noise, pushing the valuation of the Indian brand beyond $400 million

On December 25th, Bose, a renowned global player in consumer electronics and audio technology, has infused $10 million into the indigenous consumer electronics brand Noise, thereby elevating its valuation to nearly $426 million.

This investment by Bose marks Noise’s inaugural funding as part of the Series A round, involving the issuance of 2,400 Series A preference shares to Bose, as indicated by regulatory filings.

Reports suggest that with this strategic investment, Bose will secure a 2.17% stake in Noise.

Noise, India’s largest profitable Direct-to-Consumer (D2C) business, views this initial funding as a noteworthy achievement. This Series A round sets the stage for significant developments in the company’s trajectory.

Amit Khatri, Co-Founder of Noise, emphasized the importance of the strategic alliance with Bose, describing it as a pivotal moment in their journey to revolutionize the future of smart wearables. He expressed excitement about partnering with Bose, highlighting the technical expertise and global experience that Bose brings to the table, aiming to enhance Noise’s capabilities and offerings.

In less than five years since its inception, Noise has successfully explored various opportunities within the realm of smart wearables, contributing to the unlocking of human excellence. Presently recognized as a global leader in wearable technology, Noise holds the position of the second-largest True Wireless Stereo (TWS) brand in India. Additionally, it has consistently held the top spot as India’s No. 1 Smartwatch Brand for 13 consecutive quarters, according to the IDC Worldwide Wearable Device Tracker.